Wednesday, November 25, 2009

Project PEP

Jenny from Jimmy Choo emailed me about a campaign being run to raise awareness and funds for AIDS victims, and the associated online photo competition.

What a great campaign.

Coming from a country that is afflicted by AIDS (Kenya) and having seen first hand what poverty denies these poor human beings as well as the devastating impacts on the many children left orphaned, I'm all for projects like this. It would mean the world to me if you embraced it too :)

Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.

"We are women helping women and we are proud to continue our collaboration with the compelling and urgent initiatives of the Elton John AIDS Foundation and to provide a voice for under-privileged women in South Africa. We are excited to launch this social media campaign which we believe is a fun, light-hearted way to make people aware of a very serious subject." - Tamara Mellon, Founder & President, Jimmy Choo.

Get Involved:

Raise awareness and funds for AIDS victims:

1. Enter the online photo competion:

Upload a photo based on the theme 'You, Your Shoes, and 72'. The grand prize is the ultimate Jimmy Choo VIP experience - the winner will be invited to spend a day of luxury at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. There's also over 100 exclusive Jimmy Choo prizes to be won. Bring awareness to the plight in the meanwhile.




Visit Project PEP for more details or to enter the competition.

2. Indulge and donate:

Buy fab Jimmy Choo products here and 25% of sales, guaranteed, will be donated to the Simelela. Fashion, function and a good cause...there's nothing better.

3. Donate, donate, donate:

Or head to to directly donate an amount of your choosing to the Elton John AIDS Foundation.

I like to think that if we all put our heads together, we can make a difference.

"How wonderful it is that nobody need wait a single moment before starting to improve the world." - Anne Frank


Style Seduction said...

Oh what a great post I am going to check out the site, I feel strongly about the issues of rape and AIDs so I hope other people will jump on board too!

janettaylor said...

;-) Nice!

If U are curious, check out my newer giveaway! ;-)


Elizabeth Marie said...

This sounds interesting and an amazing cause. Love it, going to check it out.

XOXO! miss you pretty girl

JOWY said...


One Love,

daisychain said...

great post, great cause
*off to check it out*

kirstyb said...

iv been thinking about thos forever and i have had no inspiration as of yet as to what to do for the pic x

Missy said...

great post x

For all things fashion:

thesydneygirl said...

wow this is fantastic!!! thanks for sharing girl! have you taken a photo for it?would love to see...

hope you have a lovely day gorgeous <3

Jules said...

Oh that was a great project. For good cause indeed! Hope everyone would cooperate on this matter. Thanks for sharing.

A Writers Den
Brown Mestizo

Marian said...

such a fab post, such a great cause!

Kendra said...

Great post!

dapper kid said...

What an amazing cause, I shall definitely be getting involved! Hope you're having a beautiful week :)

Ilse said...

this really is such a beautiful contest!! I really felt like joining but I think the picture of the girl covered in 72 will win.

The Haute-Shopper said...

This is definitely a great campaign for a great cause. Very smart, considering most people forget about how many people are afflicted with AIDS and don't go out of their way to donate. Getting them to purchase something pretty and helping at the same time has always struck me as a great strategy and I'm glad Choo is participating in this!

Wishing you a fab weekend!

Selmyra said...

hey , im selmyra
could pass by & have a look to my lil blog
follow the blog & get followed back
link & get linked back
and so on ...
waiting for u , regards. :)

Selmyra said...

hey , im selmyra
could pass by & have a look to my lil blog
follow the blog & get followed back
link & get linked back
and so on ...
waiting for u , regards. :)

B a la Moda said...

I think it is a nice initiative. Is your picture the one with the pink sneakers? They are cool.
B* a la Moda

sa said...

I love it ! Very creative ! That's actually really cool Thanks.

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